Sri Lanka Tourism Wins Most Desirable Island in the World at the Wanderlust ReaderTravel Awards 2024 at World Travel Market London 2024

Sri Lanka Tourism was recognized as the Most Desirable Island in the World at the Wanderlust Reader Travel Awards 2024, at the World Travel Market, London in November this year. This prestigious award received by Buddhika Hewawasam, Chairman of Sri Lanka Tourism, reflects the island’s growing appeal to travelers globally. Moving from eighth place last year to clinch the gold award, the island’s pavilion effectively showcased its rich cultural heritage, natural beauty, and sustainable tourism initiatives, reaffirming its position as a leading destination for great and memorable travel experiences.

The island’s unique blend of rich cultural heritage, breathtaking landscapes, wildlife-filled national parks, and pristine beaches continues to enchant visitors. Recently, Sri Lanka’s tea plantations and the picturesque central highlands have been drawing increased attention. The introduction of the Pekoe Trail, a 300-kilometer hiking route through the lush tea country, provides travelers with an fascinating experience of Sri Lanka’s “green heart,” offering both natural beauty and cultural depth.

The Wanderlust Reader Travel Awards, now in its 23rd year, has always been a barometer for global travel trends, with more than 200,000 travelers casting votes across 22 categories. Winning this Gold award was a significant endorsement of Sri Lanka’s place as a must-visit destination, solidifying its reputation for offering unforgettable experiences for all types of travelers across the globe.

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